Created for a global financial company, in response to their request for an entertaining and accesible way of presenting a new corporate branding program internally to tens of thousands of employees. The piece was designed to promote understanding of strong branding practices in a simple, straightforward manner that could also be easily localized for use around the world.

I produced and directed, with expert production by Beyond Pix. Starring Matteo Troncone. A gallery of production stills can be seen here.

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For the third year in a row, I've produced a video piece for Microsoft's Mac Business Unit for the 2007 Macworld Conference and Expo. We chose once again to follow the previous year's very sucessful interview format, featuring enthusiastic users of Microsoft's Office for Mac. Production included location shoots in Los Angeles and Seattle;  I produced the segments, conducted the interviews and edited the final piece, working with DPs Kevin Rockwell and Peter Fuszard, and the expert production staff at Beyond Pix.


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As part of a comprehensive brand identity program led by Landor Associates, I produced this piece for Wolfgang Puck Worldwide, Inc. as a tool to help them promote their broad range of products and services. I interviewed Wolfgang at Postrio, in the Venetian Resort Hotel Casino in Las Vegas.


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For the second consecutive year, Microsoft's Mac Business Unit approached Landor Associates to design a tradeshow experience for visitors to the annual Macworld Conference and Expo, which included a video piece, screened before and after live product demos in the exhibit space's theater. This time around, we utilized testimonials from three users of Microsoft's Office for Mac and Virtual PC, each with their unique personal take on the software's benefits. Production included consecutive location shoots in San Francisco, Indianapolis, and Santa Monica; I produced the segments, conducted the interviews and edited the final piece, working with DP Celso Bulgatti and Beyond Pix, who easily handled all the location production work.


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For the 2005 Macworld Conference and Expo, I was part of the Landor Associates team which worked with Microsoft's Mac Business Unit to create their exhibit space, designed to showcase their suite of essential Mac applications. . . Office for Mac and Virtual PC. As part of the project, we were assigned the task of creating a video marketing piece to be shown to visitors between live product demos in the exhibit's mini-theater. The client's primary requirement for the video was that it closely reflect and integrate with the physical exhibit space in every way possible. Taking cues from the existing visual system - including photography, typography, graphics and color palette - I created this piece, managing most aspect of production and post-production in-house.


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It's that time again. Macworld 2007 has landed in San Francisco and the city's normally subdued Mac geek community has emerged from behind closed doors, frothing at the mouth over Apple's latest offering. I know, because I'm one of them. Man, do I want that phone.

For the third year in a row, I've been fortunate enough to produce the "Office Originals" video for Microsoft's Mac Business Unit trade show exhibit at Macworld, on behalf of Landor Associates. This got me an all-access pass to the exhibits, but my badge has left me a little confused as to who I work for. Click to see...

Yup. That's 16 2.0 Ghz G5 Processors, with 3D artist Steven McEuen at the helm.

On a recent project, the decision to shoot HD, in addition to rendering and compositing complex 3D virtual sets, meant that several CPUs were going to need to work simultaneously if we were to meet an already tight deadline. In order to avoid the hassle and expense of outsourcing the work we connected every machine we could get our hands on via a LAN, and used distributed computing software to process all the keyed live-action HD footage, generate all the 3D elements, and handle all the final compositing in days instead of weeks.

I'm not really sure you can have a Minisupercomputer. Don't the "mini" and the "super" just cancel each other out and render the computer defenseless without it's super powers?

I find the term Veryspecialcomputer more appropriate in this case.

An animated signature I created for Bay Area recording artists Marrow . My goal was to emulate natural media and realistic pen strokes to extend the group's existing "ink blot" signature.


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A short film showcasing Landor Associates' designers, and defining the attributes of the company's Brand Driver platform: "Transform and Transcend". I shot hundreds of digital stills, and layered and animated them in AE. Featuring Graham Atkinson.


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I created this quick animated signature as part of the identity program for FedEx Office, meant to illustrate the company's comprehensive list of services, and help bring to life their tagline: "make it, print it, pack it, ship it."


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