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A Simple Story About How Brands Work

Created for a global financial company, in response to their request for an entertaining and accesible way of presenting a new corporate branding program internally to tens of thousands of employees. The piece was designed to promote understanding of strong branding practices in a simple, straightforward manner that could also be easily localized for use around the world.

I produced and directed, with expert production by Beyond Pix. Starring Matteo Troncone. A gallery of production stills can be seen here.

A Simple Story About How Brands Work
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